How I've Helped

The Challenge

Paid media was burning cash with a sub-2X return on ad spend. The creative was stale, targeting was broad, and there was no measurement framework to guide decisions.

The Approach

Rebuilt the paid media program from scratch. New creative testing framework, audience segmentation strategy, and a full-funnel attribution model tied to actual revenue.

The Outcome

Scaled from 2X to 8X ROAS within 6 months while increasing total spend. The brand went from questioning paid media to making it their primary growth channel.

The Challenge

The Shopify storefront had a conversion rate under 0.5%. Product pages were confusing, checkout was leaky, and there was zero post-purchase experience.

The Approach

Led a full CRO overhaul. Redesigned product pages with clearer value props, streamlined checkout to 2 steps, and built automated post-purchase email flows.

The Outcome

Conversion rate jumped to 2.5% within 90 days, a 400% improvement. Average order value also increased 22% from better cross-sell placement.

The Challenge

Customer acquisition cost was unsustainable at scale. The product-led growth motion wasn't converting free users, and the sales team was chasing unqualified leads.

The Approach

Redesigned the onboarding flow with activation milestones, built a lead scoring model based on product usage signals, and aligned sales outreach to high-intent users.

The Outcome

Cut CAC by 50% while increasing trial-to-paid conversion. Sales pipeline quality improved dramatically. Reps were closing faster with fewer touches.

The Challenge

The brand was stuck on an outdated Shopify theme with poor mobile performance, slow load times, and a fragmented tech stack that made updates painful.

The Approach

Led the migration to Shopify 2.0 with a custom theme, consolidated apps, implemented proper inventory management, and built a mobile-first checkout experience.

The Outcome

Revenue grew from $800K to over $2M annually. Mobile conversion rate doubled, and the ops team could finally manage the store without developer support.

The Challenge

The company was spending $5K/month on Google Ads with no structure. One campaign, broad match everything, no conversion tracking, and zero visibility into what was working.

The Approach

Built a proper account architecture with SKAGs, implemented offline conversion tracking tied to their CRM, and developed a keyword expansion strategy based on search term data.

The Outcome

Scaled spend from $5K to $80K/month profitably over 12 months. Cost per qualified lead dropped 40% even as volume increased 16X.

The Challenge

An 80,000-listing product catalog was AI-generated junk. Fabricated part numbers, missing manufacturers, no real specs. The sales team was fielding RFQs on parts that didn't exist.

The Approach

Built a Python pipeline that authenticates against a major distributor API, batch-enriches and deduplicates by real MPN, and exports verified Shopify-ready CSVs. Then built a 23,079-ad-group Google Ads campaign with AI-generated copy per product.

The Outcome

Replaced the junk catalog with 23,079 verified products across 63 manufacturers. Campaign went live in 3 days, not the weeks a manual build would have taken. Cost per lead dropped from $200 to $17.