[01]DTC streetwear · paid media · +6mo
Sub-2× ROAS to 8× in six months
New creative cadence, cleaner audience segments, actual attribution. Spend doubled after.
8×ROAS
I'm Kav. Thirteen years across product, paid media, and Shopify. Now freelancing: PM work, growth programs, and small tools I build end-to-end with Claude Code and n8n.
Case studies. Real numbers, metrics verified. Some clients under NDA.
New creative cadence, cleaner audience segments, actual attribution. Spend doubled after.
Redesigned PDP, shortened checkout, added post-purchase flows. AOV up 22% on the side.
Rewired onboarding around activation milestones. Usage-based lead scoring built from product data.
From one broad campaign to proper structure. Volume went up 16× while cost-per-lead dropped.
Replaced 80K hallucinated listings with real ones via Python, a distributor API, and guardrails. CPL went from $200 to $17.
On paid media work. Unedited, from Upwork and direct engagements.
“It was a great pleasure working with Kaven. Not only he delivered great quality product, but also helped us find additional human resources on a short notice. Having someone you can rely one and trust that the job will be done on time and with outstanding quality is incredibly important with dealing with a high-growth start up. Ready to hire him for another project.”
“Kaven is an exceptionally talented and wonderful SEM / PPC Manager. I have nothing but the highest regard for him and the quality of his work.”
“Kaven really helped us rebuild and improve our Google Ads account! He was very responsive, easy to work with, and met all of our expectations. I would definitely recommend him!”
Mostly about what I'm playing with. Sometimes useful.