I started in affiliate marketing in 2013, the kind where you ran Facebook audiences against whatever offer paid out that week. From there: agency PPC at Taktical, Abstract, and THOMASNET. Growth Director at a small shop. Then six years independent on Upwork, running budgets from $1K to $100K/mo.

The last stretch, I've been doing product work and quietly building my own things. Mostly with AI in the loop. I'm a product builder using AI. Not a prompt engineer. Not a guru. Someone who can take an idea, wire up the plumbing, and have a working thing by Friday.

I went to Flatiron for software engineering. I'm not a software engineer. But I can read the PR, and, more usefully, I know when an estimate is nonsense.