Writing

Blog

Thoughts on product management, growth marketing, ecommerce operations, and the messy overlap between all three.

Why Every PM Should Know Growth

I didn't start in product. I started in growth marketing. That background has been the single biggest advantage of my PM career.

Jan 20, 2026Read →

ecommerceconversion

The Ecommerce Conversion Checklist I Use on Every Audit

12 checks that catch 80% of the revenue left on the table. I run this on every Shopify audit. Here's the list.

Jan 6, 2026Read →

engineeringdesign

How I Designed This Site (and Why It Looks Like a Magazine)

I rebuilt my personal site from scratch because the old one looked like every other developer portfolio. Here's the design philosophy behind the new one.

Dec 16, 2025Read →

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