Product Manager.Growth Marketer.Ecommerce Operator.

The Challenge

Paid media was burning cash with a sub-2X return on ad spend. The creative was stale, targeting was broad, and there was no measurement framework to guide decisions.

The Approach

Rebuilt the paid media program from scratch — new creative testing framework, audience segmentation strategy, and a full-funnel attribution model tied to actual revenue.

The Outcome

Scaled from 2X to 8X ROAS within 6 months while increasing total spend. The brand went from questioning paid media to making it their primary growth channel.

The Challenge

The Shopify storefront had a conversion rate under 0.5%. Product pages were confusing, checkout was leaky, and there was zero post-purchase experience.

The Approach

Led a full CRO overhaul — redesigned product pages with clearer value props, streamlined checkout to 2 steps, and built automated post-purchase email flows.

The Outcome

Conversion rate jumped to 2.5% within 90 days — a 400% improvement. Average order value also increased 22% from better cross-sell placement.

The Challenge

Customer acquisition cost was unsustainable at scale. The product-led growth motion wasn't converting free users, and the sales team was chasing unqualified leads.

The Approach

Redesigned the onboarding flow with activation milestones, built a lead scoring model based on product usage signals, and aligned sales outreach to high-intent users.

The Outcome

Cut CAC by 50% while increasing trial-to-paid conversion. Sales pipeline quality improved dramatically — reps were closing faster with fewer touches.